We're leading a new educational initiative dedicated to the proposition that healthy fats should be included as an essential part of the American diet.
We believe the time is right for an awareness campaign, reflecting the marked change in what Americans think about the health benefits of minimally-processed animal fats. The Healthy Fats Coalition consists of like-minded organizations, companies and individuals who understand that healthy fats aren’t merely having a moment – they’re here to stay, as an essential part of the American diet. The Coalition is not a trade organization and is not in the business of promoting individual product or brands. Instead, it’s an education initiative, reflecting the marked change in what Americans think about the health benefits of minimally-processed animal fats.
“Nature doesn't make bad fats -- factories do.”
Our mission is simple: affirm that minimally processed animal fats deserve a central place in the American diet – and in the popular imagination. We believe that animal fats have been demonized for too long. Fat matters both for taste and for general health and well-being. The reality is that animal fats are not as problematic as they once were thought to be, they have tangible health benefits, and their artificial/manufactured substitutes are far worse than originally thought. We embrace today's compelling food culture, and recognize that minimally processed animal fats belong in the kitchen - at restaurants and at home.
The Healthy Fats Coalition is dedicated to creating an enlightened conversation about the food we eat. If you'd like to join us and help shine a light on what remains a still-contentious but vital element of everyone's diet - and, no so incidentally, what helps make food fabulous - please contact us and/or download a Healthy Fats Coalition badge below. Wear the badge proudly on your website, and support those who display it.